- Monitoring and analyzing the performance of marketing campaigns across web and mobile platforms
- Identifying key performance indicators (KPIs) and tracking them to measure the effectiveness of campaigns
- Collecting and interpreting data to uncover actionable insights that can inform marketing strategy
- Reporting and Dashboard Creation
- Generating regular reports summarizing the performance of marketing initiatives.
- Creating and maintaining interactive dashboards to provide real-time visibility into campaign performance
- Collaborating with the product team to analyze customer behavior and engagement on our platforms.
- Providing recommendations for improving user experience and engagement
- Planning and executing A/B tests and other experimentation to optimize campaign performance and user experience.
- Staying informed about industry trends and competitive landscape to ensure our marketing strategies remain cutting-edge.
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Proven experience in marketing analysis or a similar role
- Proficiency in data analysis tools and software (e.g., Google Analytics, AppsFlyer, Amplitude, Looker)
- Strong analytical and problem-solving skills
- Excellent communication skills to present findings and insights to cross-functional teams
- A keen eye for detail and a passion for delivering data-driven results
- 21 vacation days per year + public holidays
- Stable and welcoming working environment
- Daily lunch provided by the Company
- Supportive environment from a multicultural team of colleagues
- Hybrid or Remote working can be offered
- Office located in Limassol, Cyprus
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Marketing Analyst - Limassol, Κύπρος - Amega Ltd
Περιγραφή
Amega Group is seeking to hire a Marketing Analyst to join our dynamic team and transform data into powerful insights, driving innovative strategies and shaping the future of our brand.
Main Activities and Responsibilities:
Campaign Performance Analysis:
Data Interpretation:
Customer Behavior Analysis:
A/B Testing and Experimentation:
Competitive Analysis:
Requirements:
What we offer:
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