- Lead together with the Resort General Manager the Branding strategy of the Resort at all pillars.
- Evaluate the impact of the branding strategy and is responsible for the effective response of the markets.
- Work closely with different business units (Hotel, Residence / rentals, Sport), within the company, as well as leading the marketing team while supporting internal departments such as (but not limited to), Operations / F&B, Sales and Revenue.
- Lead the communicated and agreed business goal and create/implement the communication strategy.
- Build, present and agree the marketing plans and budgets for the smooth operation of marketing campaigns, as part of the original Marketing Plan or on an ad-hoc level.
- Lead the market development activity and oversee the implementation of marketing initiatives directed towards achieving the goals (on resort and overseas level).
- Contribute to the marketing research to determine competitiveness, identify insights, and propose actions and assist in developing performance reports identify new opportunities and improvements, as required.
- Ensure that the department's team is trained and developed, as to implement properly, the brand communication.
- Comply with budgetary guidelines, processing documents and maintaining assigned budget categories.
- Ensure that the website, the promotional material, marketing campaign strategy, are updated on a regular basis.
- Identify gaps and proposes strategic plans on the effectiveness of marketing campaigns. CANDIDATE PROFILE
- University degree in Marketing, Communications, Business or Digital Media or any other relevant field.
- At least 5 years of experience in a relevant field and position.
- Solid knowledge of website analytics tools (e.g. Google Analytics, Web trends etc.)
- Strong understanding of current online marketing concepts, strategies, and best practices.
- In-depth knowledge of digital marketing tools, platforms, and analytics.
- Excellent command of English and Greek language, both verbal and written.
- Great interpersonal and communication skills. Due to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to. To apply for this position, please email your CV to Ross Pitman, quoting the above job reference or call for further information.
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